““I wanted to build homes that make families happy.”
From this childhood wish began the journey of Megumi Shimizu, founder of the Japanese housing company Meg House.
She created “Megutan,” a pink rabbit character that embodies her heartfelt dream.
Megutan symbolizes the stories of families and children who dream of building their own homes—an emblem of hope that has watched many households regain their smiles.
Over the years, her company flourished beyond expectations, constructing more than 200 new homes and completing 2,000 renovations, generating over 6.67 million USD in annual sales. Each project represented not just architecture, but the fulfillment of countless family dreams.
However, when the COVID-19 pandemic struck, followed by soaring prices and even internal misconduct, the business suffered a devastating blow. The company came to a virtual standstill.
"“For me, it felt like I had lost everything,”
Shimizu recalls. Yet, she never gave up on her dream.
“To honor those who entrusted me with their hopes—and to prove that dreams can always be reclaimed—I’ve decided to take on a new challenge.”
That new stage is New York City, a place where people from all over the world gather in pursuit of the American Dream.Here, Megutan is being reborn as an NFT—a digital artwork that is much more than just art. Each owner becomes part of a shared story, helping to build a community where dreams and hopes come together.
Shimizu explains:
“Megutan isn’t a childish toy. She’s a comforting presence for those who’ve almost forgotten the courage to keep dreaming. In America, just like in Japan, people wish to support their families and believe in their future. I believe Megutan can become a small light that illuminates those hopes.”
The journey of Shimizu and Megutan tells the story of resilience—of people who rise again even after losing everything.
By merging art and technology, this new challenge aspires to grow into a cultural movement born from one person’s vision, aiming to make a positive impact on American society.
